A virtual tour is so much more than an on-screen stroll… Professional tourist guides are using their imaginations to show so much more detail than when guiding on the street. What at first seemed an uphill mountain to climb…. creating tours for a small screen …. has developed into a quiet revolution – and a creative one.

When Joseph Malins, a young Jewish immigrant to London had the novel idea of combining fried fish (a traditional Sephardi meal) with potato chips to create the now-iconic fish and chips and opened his first shop on Old Ford Road in the East End of London in 1860, little did he know the influence that he would have on the English national palette. He was not the only one. The Jewish contribution to London has been extensive since the first Jewish immigrants arrived with William the Conqueror in 1066.