Most London Blue Badge Tourist Guides have had clients who want to get a snap of themselves by a red London phone box, often with Big Ben in the background. It is almost a rite of passage for a visitor to London and so the red boxes at the end of Whitehall often have long queues of people waiting outside for the chance to take a picture of themselves. The phone booths are rarely put to their original use – namely, to make phone calls. Now, of course, the mobile phone reigns supreme and most people have a smartphone in their pocket.

London has more than 20 hospitals that serve its population of over 9 million people. Most of these are run by the NHS, but a few are private hospitals, often run by the British United Provident Association, a private health provider, which usually, like the NHS, goes by its initials. BUPA was founded in 1947 and provides competition for the NHS, and some companies offer private health for their employees as a perk to attract applicants. Most people are happy enough, however, to rely on the NHS for healthcare provision.

The BBC is one of the most trusted of British institutions. ‘I heard it on the BBC,’ is a common claim as to the verity of a statement around the world. The implication is that it must be right because the BBC said it. People trust the organisation in the way they often do not trust statements made by their own governments, where the media outlets are all too often controlled by the very governments who want their statements taken on trust.